What is ACTUALITY™?

ACTUALITY™ is based on social norms theory which states that much of people's behavior is influenced by their perception of how other members of their social group behave. Often, these perceptions are incorrect. Behaviors perceived as normal, even if unhealthy and not actually the norm, are behaviors members of the social group strive to adopt. This negatively effects overall behavior for that group. By educating a group about positive behavior that is in fact the normal practice among peers, research shows that behavior will be affected in a positive manner.